A few months ago, I had the opportunity to produce the launch campaign with to my friend, Mario Cranks, for a new clothing concept by Ecoalf. They have maintained sustainability as their core brand values from the beginning. 

We chose to do all the production in the Sierra de Gredos: an area we had explored by foot and by bike, and always shared some local cheese during these adventures. We knew where to find its beautiful, hidden roads, which made scouting for the shoot quite simple. Having in-depth knowledge of the location made it easier to focus on fostering connection in a way that came through in the final images. 

I would like to thank the Ecoalf family for trusting us. Also I really appreciate the lovely people who were worked with us and, made the adventure easy and fun. 

The most beautiful thing about this is sharing the experience with people who I consider family. 

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